Lexly, the ”Gympass for legal services”, is a digital platform that provides legal services for corporate employees. Since its founding in March 2020, Lexly has revolutionized Brazil’s legal services market, offering a network of lawyers and do-it-yourself legal documents and contracts to companies as an employee benefit. Their approach not only promotes employee well-being and retention but also minimizes potential legal issues in the workplace. In this article, we’ll discuss why we built Lexly and its potential to disrupt the legal industry in Brazil.
The Need for Affordable and Accessible Legal Support in Brazil
With over 1.3 million lawyers in Brazil, it’s hard to imagine that more than half of the population still struggles to access legal services when they need them. In the last two years, 56% of the population needed legal services, but only 13% of them received help. This disparity creates a massive opportunity for Lexly to provide affordable and accessible legal support to a broad audience, especially with the growing demand for digital legal services.
The Importance of Legal Support as an Employee Benefit
As the modern workplace continues to evolve, legal support has emerged as one of the most sought-after benefits for employees, alongside traditional benefits such as health insurance and meal vouchers. According to the Corporate Well-being Outlook, 83% of employees consider well-being as important as salary, making it a significant factor in their career decision-making and this is where Lexly comes in.
Lexly’s Innovative Business Model
Similar to how Gympass was the first company to introduce corporations as payers for employees’ wellness benefits, Lexly aims to become the first company to introduce corporations as payers for employees’ legal benefits. With its subscription model, employees get affordable and accessible legal support that meets them where they are, from speeding tickets to starting a family. This not only promotes employee well-being and retention but also minimizes potential legal issues in the workplace. Major companies in Brazil, such as Ifood, Conexa, Total pass, and Porto Seguro, have already been attracted to Lexly’s subscription model.
The Team Behind Lexly
Lexly Brasil was born as a joint venture between Lexly in Sweden and Webrock Ventures, bringing together the expertise and experience of both companies. This collaboration allows Lexly Brasil to benefit from Webrock’s clear methodology and way of work for launching and scaling new ventures, as well as from Lexly’s technology and industry knowledge.
Juliana, co-founder, and CEO of Lexly Brasil, has over 20 years of experience in Sales & Marketing in the tech sector, working for corporations such as Samsung, Nokia, Intuit, and JustEat. Her passion for being involved in projects that change people’s life and behavior through technology led her to co-found Lexly Brasil.
Final remarks
Lexly’s commitment to providing high-quality legal services, its innovative business model, and a massive and growing market opportunity positions it for continued success in Brazil’s legal services market. With the team’s expertise and experience, Lexly is poised to lead the way in the digitalization of legal services and provide efficient and effective legal support to companies and employees alike.