Team

We are a close-knit team of experienced professionals and founders, dedicated to building successful companies in Brazil. With an entrepreneurial outlook and hands-on support, we are committed to building and developing our portfolio companies into success stories.

The Team

Joakim Pops

CO-FOUNDER & CEO

Joakim Pops is Co-Founder and CEO of Webrock Ventures. Prior to founding Webrock, Joakim was the CEO at hitta.se, and Founder and CEO at WebTraffic. He holds an Executive MBA from the Stockholm School of Economics. Joakim is based in Stockholm, and divides his time between Brazil and Sweden.

Patrik Axelsson

CO-FOUNDER & CHAIRMAN OF THE BOARD

Patrik Axelsson is Co-Founder and Chairman of the Board at Webrock Ventures. Prior to founding Webrock, Patrik was involved in Spray, Gymgrossisten and Marieberg Interactive, amongst others. Patrik is based in both Stockholm and São Paulo, and divides his time between Brazil and Sweden.

Anna Soderberg

Anna Söderberg

PARTNER

Anna Söderberg is Partner at Webrock Ventures. Prior to joining Webrock, Anna worked at H&Q Bank (Carnegie) and Swedbank. She holds an LL. M from Stockholm University and a BBA from Stockholm Business School. Anna is based in Stockholm.

Christian Manhusen

PARTNER

Christian Manhusen is Partner at Webrock Ventures. Prior to joining Webrock, Christian worked at Oriflame and L’Oréal. He holds an MSc in Economics and Business Administration from the Stockholm School of Economics. Christian is based in Stockholm, and divides his time between Brazil and Sweden.

Pedro Vasquez

PARTNER

Pedro Vasquez is Partner at Webrock Ventures. Prior to joining Webrock, Pedro worked in banking risk and investment management at Banco Modal, Arsenal Research and RC Gestão. Pedro is based in São Paulo.

Beatrice Svensson

ANALYST

Beatrice Svensson is an analyst at Webrock Ventures. She holds an MSc in Management from London School of Economics (LSE). Beatrice divides her time between Stockholm and São Paulo.

Board of Directors

Petra von Rohr

MEMBER OF THE BOARD

Petra is CEO at BioCool AB. She has 10+ years of experience from the finance and communications industry, working for companies such as Burson-Marsteller, Remium and Mojo Solutions. She is former Director Group Communications and Investor Relations at Com Hem AB.

 

Katinka Engellau-Nilsson

MEMBER OF THE BOARD

Katinka is COO at Burt Intelligence. She has 10+ years of experience in the technology industry companies as well as in the FMCG industry with companies such as H&M and Procter & Gamble.

Joakim Pops

MEMBER OF THE BOARD

Joakim Pops is Co-Founder and CEO of Webrock Ventures. Prior to founding Webrock, Joakim was the CEO at hitta.se, and Founder and CEO at WebTraffic. He holds an Executive MBA from the Stockholm School of Economics. Joakim is based in Stockholm, and divides his time between Brazil and Sweden.

Patrik Axelsson

CHAIRMAN OF THE BOARD

Patrik Axelsson is Co-Founder and Chairman of the Board at Webrock Ventures. Prior to founding Webrock, Patrik was involved in Spray, Gymgrossisten and Marieberg Interactive, amongst others. Patrik is based in both Stockholm and São Paulo, and divides his time between Brazil and Sweden.

Advisors

David Frykman

STOCKHOLM, SWEDEN

David Frykman is General Partner at leading Swedish impact VC Norrsken VC. He is also a Board Member at Beckman College of Design and Angel Investor in companies such as Budbee, Sellpy, and Mentimeter.

Anders Jonsson

STOCKHOLM, SWEDEN

Anders Jonsson is Senior Advisor at Valentum and a private investor. He is also a Member of the Supervisory Board at Academic Work.

Joaquim Lima

SÃO PAULO, BRAZIL

Joaquim Lima is Partner of Riverwood Capital. Previously, he was Investment Officer at the International Finance Corporation (IFC) in Washington and Sao Paulo. Prior to that, Joaquim worked in investment banking at Citi in Brazil.

Marcos Olmos

SÃO PAULO, BRAZIL

Marcos Olmos is Head of Venture Capital at Vox Capital in Brazil. He was a partner at Webrock for four years. Marcos has also worked at PepsiCo, PwC, Citigroup and CM Capital Partners. He holds an MBA from NYU.

Arthur O’Keefe

SÃO PAULO, BRAZIL

Athur is Founder and CPO of Bamboo Debt Capital Markets Platform and a Brazilian tech growth equity investor. Prior to that, he was Partner Chief Strategy Officer & Head of Corporate Development at Movile. He is also a board member at iFood, Maplinks, Playkids and Rapiddo Entregas.

Caspar

Caspar Høgh

COPENHAGEN, DENMARK

Caspar Hogh is the Co-Founder of impact investment firm NOON Ventures. Prior to that, Caspar was the COO of Tattoodo and also has experience from Bain and Company.

Martin Bentzen

OSLO, NORWAY

Martin Bentzen is COO in Wikborg Rein Law firm. He is the former CEO of GroupM in Norway and has experience from leadership positions at Microsoft, Schibsted, and Telenor.

Janina Backlund

HELSINKI, FINLAND

Janina Backlund is leading Security Marketing for Microsoft in Western Europe. Prior to Microsoft, she led Accenture Digital’s marketing in the Nordics and Innovation marketing for Accenture Finland. 

 

Get in touch

Do you want to learn more about Webrock Ventures? Please reach out to our Stockholm or São Paulo office.

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