We have a strong presence in Brazil and Sweden.

Team

To deliver on our strategy, we have a team of experienced professionals and entrepreneurs that combines the financial expertise, operational capability and entrepreneurial spirit needed to build strong, sustainable businesses in Brazil. Our group is dedicated to the task, and engaged in the everyday operation of running its business and supporting that of its companies.

Having strong management teams in each of our portfolio companies is at the center of Webrock’s business model, and the single most important factor for its success. It is only with a strong commitment from the team and the proper incentives that value is created.

Also, we have access to an independent advisory team of entrepreneurs, as well as investment and industry professionals, that contribute with their competence and experience, and extensive networks of valuable business contacts in both Sweden and Brazil.

Joakim Pops

CEO & Founding Partner

20 years’ experience in Internet/Media in the Nordics. Former CEO of hitta.se, and Founder/CEO of Webtraffic. Swedish national based in Stockholm, and divides his time between Brazil and Sweden.

joakim@webrockventures.com

Patrik Axelsson

Chairman of the Board & Founding Partner

30 years’ experience in Internet/Media in the Nordics as Founder/Investor/Manager in, among others, Gymgrossisten, Spray, Marieberg Interactive. Swedish national based equally in Sweden and Brazil.

patrik@webrockventures.com

Anna Söderberg

Partner

20 years’ experience in banking in the Nordics within corporate finance, business development and client relations in H&Q Bank (Carnegie) and Swedbank. Swedish national based in Sweden.

anna@webrockventures.com

Christian Manhusen

Partner

More than 15 years’ experience in Egypt, Chile, Poland and Sweden in L’Oréal and Oriflame. Swedish-Argentine national based in Sweden, and divides his time between Brazil and Sweden.

christian@webrockventures.com

Marcos Olmos

Partner

More than 20 years’ experience in banking, treasury and investment management in, among others, PepsiCo, PwC, Citigroup, CM Capital Markets. Brazilian national based in Brazil

marcos@webrockventures.com

Pedro Vasquez

Analyst

More than 10 years' experience in banking risk and investment management in Banco Modal, Arsenal Research, and RC Gestão. Brazilian national based in Brazil.

pedro@webrockventures.com

Sarah Lee

Board Member

More than 10 years’ experience in fintech, and several media companies. Currently, Founder/COO at Stravito.

sarah.d.lee@gmail.com

Katinka Engellau-Nilsson

Board Member

More than 10 years’ experience in tech companies and in the FMCG industry, among others, Looklet, H&M, and Procter & Gamble. Currently, COO at Looklet.

katinka.engellaunilsson@gmail.com

Petra von Rohr

Board Member

More than 10 years' of CEO experience from the finance and communications industry, including Burson-Marstellar, Remium and Mojo Solutions. Former Director Group Communications and Investor Relations at Com Hem AB.

petra.vonrohr@gmail.com

Olle Widén

CEO FinanZero

More than 10 years' experience in the financial sector with focus on fixed income. Worked at Bloomberg in the UK and Brazil. Board Member at the Swedish - Brazilian Chamber of Commerce. Swedish national based in Brazil.

olle.widen@finanzero.com.br

Pupo Neto

CEO CoApps Brazil

More than 20 years' as Head of Marketing and Sales in traditional multinational companies such as O Boticário, Nissan and OLX. Has over the last 10 years participated in the creation of several startups, from early to late stage. Brazilian national based in Brazil.

contato@coapps.com.br

Vinicius Picollo

CEO Clooset

More than 20 years' experience working with more than 50 brands in different categories and markets. Former Head of Strategy at iProspect. Consultant at Organica Evolução Exponencial specialising in consumer behavior, data science and post digital experience.

vinicius@clooset.com.br

Rodrigo Lourenço

CEO MercadoJá

More than 20 years' experience in internet, digital and performance media in companies such as UOL, Google, Facebook, F.biz and iZettle. Brazilian national based in Brazil.

rodrigo@mercadoja.com.br

Richard Malina

CEO NIO9

More than 15 years' experience in advertising, digital marketing, mobile marketing, CRM, performance, events and brand strategies. Has worked with companies including Coca-Cola, Heineken, IBM, P&G, Bradesco and Grupo Pão de Açúcar, amongst others. Brazilian national based in Brazil.

richard@nio9.com.br

Adriano Duarte

CEO 123Qred

More than 20 years' experience in executive positions for Whirlpool PepsiCo, Kirin, Schincariol, Intel and Citibank. Founder and CEO of M4e³, and SME accelerator company. Brazilian national based in Brazil.

adriano@123qred.com.br

Jacob Lindorff

CEO JogaJá

More than 20 years' in online gaming worldwide within marketing, operations and business development at Expekt and Betway among others. Swedish national based in Sweden, and spends 30% of his time in Brazil.

jacob@jogaja.net

Mauricio Baptista

CEO Chalinga

More than 10 years' experience in the airline business within commercial and strategic planning, having worked in Sweden, Spain and Brazil. Swedish-Brazilian national based in Brazil.

mauricio@voos.com.br

David Frykman

Advisor

Chairman Norrsken Founders Fund. Private Investor. Chairman & Owner ReachMee. Board Member Beckman College of Design. Former Chairman Matsmart AB.

Anders Jonsson

Advisor

Chairman Academic Work. Private investor, Valentum Partners AB.

Joaquim Lima

Advisor

Regional Director Riverwood Capital São Paulo. Previous Investment Officer at the International Finance Corporation (IFC) in Washington and São Paulo.

Cecilia Qvist

Advisor

Head of Global Markets at Spotify AB. Former Head of Business Development, Region Eastern Central Asia at Ericsson AB.

Magnus Lindahl

Advisor

More than 25 years’ experience in Internet/Media in the Nordics as founder/investor/partner in among others Icon Medialab, Time Vision, E*TRADE Nordic.

Michael Wolf

Advisor

Former CEO Swedbank AB. Senior Advisor Blackstone Group, Investor/partner Bellbird AB, partner Cashworks AG. Chairman Capio AB.

Arthur O’Keefe

Advisor

Partner at Movile Group Brazil, CFO and Head of Corporate Development and Strategy. Board Member at iFood, Maplink, Playkids and Rapiddo Entregas. Board Observer at Sympla.

Joakim Pops

CEO & Founding Partner

20 years’ experience in Internet/Media in the Nordics. Former CEO of hitta.se, and Founder/CEO of Webtraffic. Swedish national based in Stockholm, and divides his time between Brazil and Sweden.

joakim@webrockventures.com

Patrik Axelsson

Chairman of the Board & Founding Partner

30 years’ experience in Internet/Media in the Nordics as Founder/Investor/Manager in, among others, Gymgrossisten, Spray, Marieberg Interactive. Swedish national based equally in Sweden and Brazil.

patrik@webrockventures.com

Anna Söderberg

Partner

20 years’ experience in banking in the Nordics within corporate finance, business development and client relations in H&Q Bank (Carnegie) and Swedbank. Swedish national based in Sweden.

anna@webrockventures.com

Christian Manhusen

Partner

More than 15 years’ experience in Egypt, Chile, Poland and Sweden in L’Oréal and Oriflame. Swedish-Argentine national based in Sweden, and divides his time between Brazil and Sweden.

christian@webrockventures.com

Marcos Olmos

Partner

More than 20 years’ experience in banking, treasury and investment management in, among others, PepsiCo, PwC, Citigroup, CM Capital Markets. Brazilian national based in Brazil

marcos@webrockventures.com

Pedro Vasquez

Analyst

More than 10 years' experience in banking risk and investment management in Banco Modal, Arsenal Research, and RC Gestão. Brazilian national based in Brazil.

pedro@webrockventures.com

Sarah Lee

Board Member

More than 10 years’ experience in fintech, and several media companies. Currently, Founder/COO at Stravito.

sarah.d.lee@gmail.com

Katinka Engellau-Nilsson

Board Member

More than 10 years’ experience in tech companies and in the FMCG industry, among others, Looklet, H&M, and Procter & Gamble. Currently, COO at Looklet.

katinka.engellaunilsson@gmail.com

Petra von Rohr

Board Member

More than 10 years' of CEO experience from the finance and communications industry, including Burson-Marstellar, Remium and Mojo Solutions. Former Director Group Communications and Investor Relations at Com Hem AB.

petra.vonrohr@gmail.com

Olle Widén

CEO FinanZero

More than 10 years' experience in the financial sector with focus on fixed income. Worked at Bloomberg in the UK and Brazil. Board Member at the Swedish - Brazilian Chamber of Commerce. Swedish national based in Brazil.

olle.widen@finanzero.com.br

Pupo Neto

CEO CoApps Brazil

More than 20 years' as Head of Marketing and Sales in traditional multinational companies such as O Boticário, Nissan and OLX. Has over the last 10 years participated in the creation of several startups, from early to late stage. Brazilian national based in Brazil.

contato@coapps.com.br

Vinicius Picollo

CEO Clooset

More than 20 years' experience working with more than 50 brands in different categories and markets. Former Head of Strategy at iProspect. Consultant at Organica Evolução Exponencial specialising in consumer behavior, data science and post digital experience.

vinicius@clooset.com.br

Rodrigo Lourenço

CEO MercadoJá

More than 20 years' experience in internet, digital and performance media in companies such as UOL, Google, Facebook, F.biz and iZettle. Brazilian national based in Brazil.

rodrigo@mercadoja.com.br

Richard Malina

CEO NIO9

More than 15 years' experience in advertising, digital marketing, mobile marketing, CRM, performance, events and brand strategies. Has worked with companies including Coca-Cola, Heineken, IBM, P&G, Bradesco and Grupo Pão de Açúcar, amongst others. Brazilian national based in Brazil.

richard@nio9.com.br

Adriano Duarte

CEO 123Qred

More than 20 years' experience in executive positions for Whirlpool PepsiCo, Kirin, Schincariol, Intel and Citibank. Founder and CEO of M4e³, and SME accelerator company. Brazilian national based in Brazil.

adriano@123qred.com.br

Jacob Lindorff

CEO JogaJá

More than 20 years' in online gaming worldwide within marketing, operations and business development at Expekt and Betway among others. Swedish national based in Sweden, and spends 30% of his time in Brazil.

jacob@jogaja.net

Mauricio Baptista

CEO Chalinga

More than 10 years' experience in the airline business within commercial and strategic planning, having worked in Sweden, Spain and Brazil. Swedish-Brazilian national based in Brazil.

mauricio@voos.com.br

David Frykman

Advisor

Chairman Norrsken Founders Fund. Private Investor. Chairman & Owner ReachMee. Board Member Beckman College of Design. Former Chairman Matsmart AB.

Anders Jonsson

Advisor

Chairman Academic Work. Private investor, Valentum Partners AB.

Joaquim Lima

Advisor

Regional Director Riverwood Capital São Paulo. Previous Investment Officer at the International Finance Corporation (IFC) in Washington and São Paulo.

Cecilia Qvist

Advisor

Head of Global Markets at Spotify AB. Former Head of Business Development, Region Eastern Central Asia at Ericsson AB.

Magnus Lindahl

Advisor

More than 25 years’ experience in Internet/Media in the Nordics as founder/investor/partner in among others Icon Medialab, Time Vision, E*TRADE Nordic.

Michael Wolf

Advisor

Former CEO Swedbank AB. Senior Advisor Blackstone Group, Investor/partner Bellbird AB, partner Cashworks AG. Chairman Capio AB.

Arthur O’Keefe

Advisor

Partner at Movile Group Brazil, CFO and Head of Corporate Development and Strategy. Board Member at iFood, Maplink, Playkids and Rapiddo Entregas. Board Observer at Sympla.

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