We are a close-knit team of experienced professionals and founders, dedicated to building successful companies in Brazil. With an entrepreneurial outlook and hands-on support, we are committed to building and developing our portfolio companies into success stories.
Joakim Pops
CEO & Founding Partner
Born 1973. CEO since 2018.
Education experience:
Master Business Administration Stockholm University, Executive MBA Stockholm School of Economics. Prior to founding Webrock, Joakim was a serial entrepreneur and the CEO at hitta.se.
Other current positions:
Board member of Joakim Pops AB, Webrock Holding AB, Vitharan JP AB, Cardo Health AB, Olik Brazil AB, Sportstech Brazil AB, Joakim Pops AB, Bostadsrättsföreningen Vilan 7
Previous positions
(last five years):
Webrock Ventures AB
Holdings in the Company:
Joakim Pops holds 1,391,496 shares in the Company.
Patrik Axelsson
Founding Partner
Born 1966. Founding partner since 2019.
Education experience:
High school economist.
30 years of experience in Internet/Media in the Nordics as founder/investor and senior executive at, among others, Gymgrossisten AB, Spray AB and Media Interactive AB.
Other current positions:
Board assignments in Brazil Finance Group AB, Olik Brazil AB, Finanzero Brazil AB, Cardo Health AB, Lara Brazil AB, Selinea AB, Vivabem Brasil AB, Pros Mexico AB, TMPL Brazil AB, Docs Colombia AB, Sportstech Brazil AB, Trancoso Invest AB, New Bridge Capital AB, Webrock Holding AB and Webrock Management AB.
Previous positions
(last five years):
Webrock Ventures AB and Bahia Beach Real Estate Holding AB.
Holdings in the Company:
Patrik Axelsson holds 1,333,323 shares in the Company.
Anna Söderberg
PARTNER
Born 1975. Partner since 2018.
Education experience:
LL. M Stockholm University, BBA Stockholm Business School. Over 20 years of experience in banking within corporate finance, business development and client relations at H&Q Bank (Carnegie) and Swedbank.
Other current positions:
Board member of Wiggwam AB, Webrock Management AB and Kena Health Holding AB.
Previous positions (last five years):
Webrock Ventures AB
Holdings in the Company:
Anna Söderberg holds 720,173 shares in the Company.
Christian Manhusen
PARTNER
Born 1976. Partner since 2018.
Education experience:
MSc in Economics and Business Administration Stockholm School of Economics. Over 20 years of industry experience in Egypt, Chile, Poland and Sweden at L’Oréal and Oriflame.
Other current positions:
Board member of Printworks Sweden AB, Chalinga Travel Group AB, Your Ocean AB, Brazil Finance Group AB, Cardo Health AB, Lara Brazil AB, Olik Brazil AB, TMPL Brasil AB, Selinea AB, 14 Capital AB, Webrock Management AB, Christian Manhusen AB.
Previous positions (last five years):
Webrock Ventures AB
Holdings in the Company:
Christian Manhusen holds 1,331,817 shares in the Company.
Pedro Vasquez
PARTNER
Pedro Vasquez is Partner at Webrock Ventures. Prior to joining Webrock, Pedro worked in banking risk and investment management at Banco Modal, Arsenal Research and RC Gestão. Pedro is based in São Paulo.
Beatrice Svensson
ANALYST
Beatrice Svensson is an analyst at Webrock Ventures. She holds an MSc in Management from London School of Economics (LSE). Beatrice divides her time between Stockholm and São Paulo.
Patrik Axelsson
Founding Partner and Chairman of the Board
Born 1966. Chairman of the board (and board member) since 2019.
Education experience:
High school economist.
30 years of experience in Internet/Media in the Nordics as founder/investor and senior executive at, among others, Gymgrossisten AB, Spray AB and Media Interactive AB.
Other current positions:
Board assignments in Brazil Finance Group AB, Olik Brazil AB, Finanzero Brazil AB, Cardo Health AB, Lara Brazil AB, Selinea AB, Vivabem Brasil AB, Pros Mexico AB, TMPL Brazil AB, Docs Colombia AB, Sportstech Brazil AB, Trancoso Invest AB, New Bridge Capital AB, Webrock Holding AB and Webrock Management AB.
Previous positions
(last five years):
Webrock Ventures AB and Bahia Beach Real Estate Holding AB.
Holdings in the Company:
Patrik Axelsson holds 1,333,323 shares in the Company.
Independence in relation to the company and management: No
Independence in relation to major shareholders: No
Ola Åstradsson
Board member
Born 1965. Board member since 2023.
Education experience:
High school economist
Other current positions:
Construction contractor
Previous positions
(last five years):
Project manager in the construction industry
Holdings in the Company:
Ola Åstradsson holds 0 shares in the Company.
Petra von Rohr
Board member
Born 1972. Board member since 2019.
Education experience:
MSc Finance, Stockholm School of Economics
Other current positions:
CEO BioCool AB, Board member Better Collective AB
Previous positions
(last five years):
Director Group Communications & Investor Relations, ComHem AB
Holdings in the Company:
Petra von Rohr holds 4,000 shares in the Company.
Joakim Pops
CEO & Founding Partner. Board member
Born 1973. Board member since 2018.
Education experience:
Master Business Administration Stockholm University, Executive MBA Stockholm School of Economics. Prior to founding Webrock, Joakim was a serial entrepreneur and the CEO at hitta.se.
Other current positions:
Board member of Joakim Pops AB, Webrock Holding AB, Vitharan JP AB, Cardo Health AB, Olik Brazil AB, Sportstech Brazil AB, Joakim Pops AB, Bostadsrättsföreningen Vilan 7
Previous positions
(last five years):
Webrock Ventures AB
Holdings in the Company:
Joakim Pops holds 1,391,496 shares in the Company.
Independence in relation to the company and management: No
Independence in relation to major shareholders: No
Christina Källenfors
Board member
Born 1966. Board member since 2023.
Education experience:
Bachelor of Laws Stockholm University
Other current positions:
Board member Wästbygg Gruppen AB (publ)
Previous positions
(last five years):
General Counsel Epidemic Sound AB, General Counsel Föreningen Svenskt Näringsliv, General Counsel Mycronic AB (publ), General Counsel Com Hem Holding AB (publ).
Holdings in the Company:
Christina Källenfors owns 0 shares in the Company.
Erik Alenius
Board member
Born 1982. Board member since 2023.
Education experience:
MSc Accounting and Financial Management, Stockholm School of Economics
Other current positions:
Teacher and researcher in sustainable business economics. Responsible for the MBA and executive MBA courses in management accounting and performance management at ESMT Berlin.
Part-time doctoral student at the Department of Accounting at the Stockholm School of Economics.
Previous positions
(last five years):
Teacher and Researcher Setterberg & Alenius AB, Course Coordinator ESMT Berlin, PhD Candidate in Financial Management Stockholm School of Economics
Holdings in the Company:
Erik Alenius owns 0 shares in the Company.
Do you want to learn more about Webrock Ventures? Please reach out to our Stockholm or São Paulo office.
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