To deliver on our strategy, we have a team that combines the financial expertise, operational capability and entrepreneurial spirit needed to build strong, sustainable businesses in Brazil. We are a group of experienced professionals and entrepreneurs dedicated to the task, and engaged in the everyday operation of running our business and supporting that of our companies.


Joakim Pops

Founding Partner & CEO

Joakim is a founder and the Company’s CEO. His previous involvements as founder/investor/partner include, amongst others, Topreach, Credo Media, Royal Quiz and Webtraffic, and CEO of Joakim holds an EMBA from the Stockholm School of Economics.


Patrik Axelsson

Founding Partner

Patrik is a founder. His previous involvements as founder/investor/partner include, amongst others, Gymgrossisten, Spray and Marieberg Interactive.


Marcos Olmos


Marcos has worked at Citibank, CM Capital Markets, PwC and Pepsi-Cola, and was a Partner at OG Capital and Advisor Asset Management. Marcos holds an MBA in Finance and Economics from New York University.


Anna Söderberg


Anna has worked at HQ Bank and Swedbank. Anna holds an MSc in Law and a BS in Business and Economics from Stockholm University.


Christian Manhusen


Christian has worked at Oriflame and L’Oréal. Christian holds an MSc in Economics and Business Administration from the Stockholm School of Economics.

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Gustavo Portellinha


Gustavo has worked at Berkana Patrimonio, Nordea, General Motors, Louis Dreyfus and Citibank. Gustavo is student at Stockholm School of Economics, pursuing a master’s degree in Business Administration.

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Pedro Vasques


Pedro has worked at RC Gestão, Vix Capital, Banco Modal and Arsenal Research. Pedro holds an MSc in Business Economics from IMBEC.

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Camilla Lindstaedt


Camilla has worked at Odebrecht. Camilla is currently a student at Insper, pursuing a bachelor’s degree in Business Administration.

Board of directors


Magnus Lindahl

Founding Partner

Magnus is a founder and the Company’s Chairman of the Board. His previous involvements as founder/investor/partner include, amongst others, Icon Media Lab, E*Trade Nordic and Time Vision. Magnus holds an MSc in Finance and Economics from the Stockholm School of Economics.


Joakim Pops

Founding Partner & CEO

Member of the Board


Christian Manhusen


Member of the Board


Sarah Lee

Sarah is a Co-founder and COO of Stravito – a knowledge technology company based in Stockholm. She previously worked at iZettle (Director of Customer Engagement) and MTG (several positions within marketing and CRM at their pay-TV divison Viasat). Sarah holds a M.Sc. in Business Administration from Stockholm School of Economics. 


Katinka Engellau-Nilsson

Katinka has over 9 years of experience within operations, business strategy and finance. Her previous experiences include a range from start-ups to FMCG companies such as H&M and Procter & Gamble. Katinka holds a MSc in Economics and Business from Stockholm School of Economics.

Advisory Board


David Frykman

Born 1972. Co-Head of Investments Norrsken Foundation AB.Chairman Matsmart AB, Board Member Beckman College of Design.


Anders Jonsson

Born 1953. Chairman Academic Work. Private investor, Valentum Partners AB.


Joaquim Lima

Born 1976. Regional Director Riverwood Capital São Paulo. Previous Investment Officer at the International Finance Corporation (IFC) in Washington and São Paulo.


Arthur O’Keefe

Born 1975. Partner at Movile,Group CFO and runs Corporate Develop- ment and Strategy, Board Member at iFood, Maplink, Playkids and Rapiddo Entregas. Board Observer at Sympla.


Cecilia Qvist

Born 1972. Head of Global Markets at Spotify AB. Former Head of Business Development, Region Eastern Central Asia at Ericsson AB.

Michael Wolf

Born 1963. Former CEO Swedbank AB. Senior Advisor Blackstone Group, Investor/partner Bellbird AB, partner Cashworks AG. Chairman Capio AB.


Webrock Ventures AB
Humlegårdsgatan 19B
114 46, Stockholm

São Paulo

Webrock Ventures Ltda
Avenida Paulista 1499 

CEP 01311-928

JV Partners. Company Builders.

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