Highlights from the McKinsey Brazil Digital Report

The Brazilian economy is growing again, with Real GDP growth projected at 2.5% in 2019 and 2.7% in 2020. Interest and inflation rates, as well as country risk have created a favorable investment environment. 

More than 2/3 of Brazilians have smartphones and spend on average 9 hours connected to the Internet each day (vs. 6 hours in the US), one of the highest in the world.

Brazil has some of the most avid digital consumers globally. By number of users, Brazil ranks globally #2 for WhatsApp, #2 for Instagram, #3 for Facebook, #3 for LinkedIn, #2 for Pinterest, #1 for Waze. However, e-commerce is still lagging most developed nations with 6% of total retail sales (compared to 20% for China and 12% for the US).

Brazil’s overall startup ecosystem is growing at an accelerated pace with over 10,000 startups — 46% of which are less than 2 years old — and 30,000 jobs. Venture capital investments in Brazil amounted to $1.3 billion in 2018 (vs. $859 million in 2017) and account for 66% of all investments in Latin America. As of 2018, there are 8 startups with $1+ billion unicorn status (compared to 13 in India and 92 in China). However, Brazil still ranks 109th in ease of doing business globally — for example, it takes 79 days on average to open a company (vs. half a day in the UK).

The Brazilian financial system has been prime territory for innovation. More than half of the population are active online banking users, and 58% of all banking transactions are online. There are over 400 fintech startups, and more than 7 million customers have opened accounts at digital-only banks. However, compared to developed countries, Brazil still has low penetration of nearly all financial products.

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See also

Brazil Fintech Day – Stockholm 2020/01/30

Qred and Webrock Launch Joint Venture in Brazil

VivaBem partners with Doktor.se and raises USD 2.5 million

Highlights from the McKinsey Brazil Digital Report

Brazilian credit marketplace FinanZero raises USD 11 million for further expansion