FinanZero is a pioneer marketplace for personal loans in Brazil. The business is an independent broker for loans, negotiating the customer’s loan with several banks and credit institutions, to find the loan with the best interest rate and terms for the consumer.

FinanZero handles the lending process from start to finish, with the customer and the bank fully integrated into FinanZero’s system. The business combines aspects of comparison, lead generation and consumer loan brokerage.

When I moved to Brazil ten years ago, I experienced first-hand the major opportunities for disrupting the lending industry in the country. The Brazilian banking sector is characterized by an oligopolistic market structure, where the top five banks hold 80% of the total loans in the system and the interest rates are unreasonably high.

Meanwhile, a childhood friend of mine was the Co-founder of Lendo, the Swedish equivalent of FinanZero, which I followed closely as it gained momentum. As it happened, I met Patrik Axelsson (at Webrock) who introduced me to the opportunity of starting through a joint venture with Webrock Ventures and Zentro, and here we are!

Olle Widén CEO and Co-Founder at Finanzero
CEO and Co-Founder at Finanzero