Team

We are a close-knit team of experienced professionals and founders, dedicated to building successful companies in Brazil. With an entrepreneurial outlook and hands-on support, we are committed to building and developing our portfolio companies into success stories.

Joakim Pops

Co-Founder & CEO

Joakim Pops is Co-Founder and CEO of Webrock Ventures. Prior to founding Webrock, Joakim was the CEO at hitta.se, and Founder and CEO at WebTraffic. He holds an Executive MBA from the Stockholm School of Economics. Joakim is based in Stockholm, and divides his time between Brazil and Sweden.

Patrik Axelsson

Co-Founder & Chairman of the Board

Patrik Axelsson is Co-Founder and Chairman of the Board at Webrock Ventures. Prior to founding Webrock, Patrik was involved in Spray, Gymgrossisten and Marieberg Interactive, amongst others. Patrik is based in both Stockholm and São Paulo, and divides his time equally between Brazil and Sweden.

Marcos Olmos

Partner

Marcos Olmos is a Partner at Webrock Ventures. Prior to joining Webrock, Marcos worked at PepsiCo, PwC, Citigroup and CM Capital Partners. He holds an MBA from NYU. Marcos is based in São Paulo.

Anna Söderberg

Partner

Anna Söderberg is Partner at Webrock Ventures. Prior to joining Webrock, Anna worked at H&Q Bank (Carnegie) and Swedbank. She holds an LL. M from Stockholm University and a BBA from Stockholm Business School. Anna is based in Stockholm.

Christian Manhusen

Partner

Christian Manhusen is a Partner at Webrock Ventures. Prior to joining Webrock, Christian worked at Oriflame and L’Oréal. He holds an MSc in Economics and Business Administration from the Stockholm School of Economics. Christian is based in Stockholm, and divides his time between Brazil and Sweden.

Lovisa Bergström

Head of Communications

Lovisa Bergström is Head of Communications at Webrock Ventures. Currently, she is enrolled in a double-degree master’s programme, combining studies from Stockholm School of Economics with FGV in Sao Paulo. She has previously worked as Head of PR for Tattoodo. Lovisa is based in Stockholm.

Pedro Vasquez

Analyst

Pedro Vasquez is Analyst at Webrock Ventures. Prior to joining Webrock, Pedro worked in banking risk and investment management at Banco Modal, Arsenal Research and RC Gestão. Pedro is based in São Paulo.