We are a close-knit team of experienced professionals and founders, dedicated to building successful companies in Brazil. With an entrepreneurial outlook and hands-on support, we are committed to building and developing our portfolio companies into success stories.
Joakim Pops is Co-Founder and CEO of Webrock Ventures. Prior to founding Webrock, Joakim was the CEO at hitta.se, and Founder and CEO at WebTraffic. He holds an Executive MBA from the Stockholm School of Economics. Joakim is based in Stockholm, and divides his time between Brazil and Sweden.
Patrik Axelsson is Co-Founder and Chairman of the Board at Webrock Ventures. Prior to founding Webrock, Patrik was involved in Spray, Gymgrossisten and Marieberg Interactive, amongst others. Patrik is based in both Stockholm and São Paulo, and divides his time between Brazil and Sweden.
Anna Söderberg is Partner at Webrock Ventures. Prior to joining Webrock, Anna worked at H&Q Bank (Carnegie) and Swedbank. She holds an LL. M from Stockholm University and a BBA from Stockholm Business School. Anna is based in Stockholm.
Christian Manhusen is Partner at Webrock Ventures. Prior to joining Webrock, Christian worked at Oriflame and L’Oréal. He holds an MSc in Economics and Business Administration from the Stockholm School of Economics. Christian is based in Stockholm, and divides his time between Brazil and Sweden.
Vitor Moreira is Partner at Webrock Ventures. Prior to joining Webrock, Vitor was the Head of Corporate Development at Creditas and has spent several years as Vice President at Warburg Pincus and as M&A manager at CPMBraxis. He holds a bachelor’s degree from FGV-EAESP. Vitor is based in São Paulo.
Pedro Vasquez is Analyst at Webrock Ventures. Prior to joining Webrock, Pedro worked in banking risk and investment management at Banco Modal, Arsenal Research and RC Gestão. Pedro is based in São Paulo.
Lovisa Bergström is Head of Communications and Junior Analyst at Webrock Ventures. Besides working for Webrock, she is enrolled in a double-degree master’s program, combining studies from Stockholm School of Economics with FGV in Sao Paulo. Lovisa is based in Stockholm.
Ariel Halaban is Junior Analyst at Webrock Ventures. Besides working for Webrock, he is enrolled in a bachelor’s degree at FGV-EAESP in São Paulo. Ariel is based in São Paulo.